Fans of ASOS and Puma rejoice! The 2 renowned brands are coming together to collaborate in a Autumn/Winter sports apparel line: ASOS Black x Puma. Using The Pixadores as inspiration, this collection proves to be of potential style- and ideology-wise. Film maker Ben Newman succinctly captures what embodies this Brazillian group as he follows them through their art in this video.
Known to be controversial yet ahead of their time, The Pixadores (literally translated to ‘Stain’ in English) campaign for a better Brazil with political statements emblazoned throughout their graffiti works as they paint the town red. An ideal choice of ambassador for ASOS –style gurus that value individuality and the freedom of expression through fashion. The ASOS Black x Puma collection not only boasts designs for enhanced performance but also, like The Pixadores, stylish designs for everyday wear. This revamped guerrilla style of ASOS leaves much to be anticipated and is not for the faint hearted and the conservatives. Will you make this step forward in fashion? Do you have what it takes? This is your chance to “Be a Creator” (motto of The Pixadores). Create, BE innovative, and share with the world what is uniquely you through tweeting pictures, drawings, photographs or even videos with the #Beacreator tag. To find out more about this initiative, you can check out ASOS’ website, facebook page and twitter. The full film and collection will be launched on the 25th of September. Are you ready for ASOS Black x Puma? Sponsored Post: ASOS